Project Overview

When Schuyler and I began this project, he was preparing to launch a YouTube channel to share his fitness journey and expertise in mountain sports. He had big goals but no visual identity that reflected the trust, quality, and clarity he wanted his audience to experience. As a certified personal trainer with a passion for helping recreational athletes feel strong and confident outdoors, he needed a brand that felt strategic enough to grow with his business.

Together, we developed a brand identity rooted in Schuyler's story, values, and audience. Every decision, from fonts and color palette to the final logo suite, was made with clarity and purpose, designed to communicate capability, care, and strength.

Results

Altaiya Fitness now has a visual identity that feels both relaxed and strategic. The design system gives Schuyler a consistent foundation for his YouTube channel and his upcoming website. It reflects the quality of his coaching while still feeling approachable and personal. As Altaiya transitions from content-first growth to 1:1 coaching, the brand supports trust, professionalism, and long-term positioning.

Client Feedback

"I had no idea how to turn my ideas into a brand that felt right. From the start, Adelya asked smart, thoughtful questions that helped me understand not just my audience, but my business. The process was collaborative, strategic, and surprisingly personal. The final identity feels premium and true to who I am, and now I actually feel proud to show off Altaiya Fitness. This brand finally matches the quality of what I offer."

Schuyler Parsonnet, Altaiya Fitness

Explore the Schuyler's YouTube channel and see the branding in action!