Project Overview

Angela and Lisa came to me with a vision that felt deeply personal. As a mother-daughter team with backgrounds in nursing and herbal care, they had created a clean skincare line inspired by safety, simplicity, and nature. They needed a visual identity that felt just as intentional as their soap recipes.

The final concept blends elegance with ease—using a nourishing color palette, modern type system, and a clockwise swirl symbol designed to feel grounding and gentle. Every decision was guided by care, clarity, and a deep respect for the sensitivity of their audience.

Results

U-Naturally now has a visual identity that feels aligned from the inside out. Their logo suite, color palette, and typography give them a cohesive foundation for packaging, social media, and future product lines. With this new system in place, the brand feels elevated and emotionally connected—ready to grow with confidence while staying true to its roots.

Client Feedback

"Adelya’s attention to detail shows she really listens and connects with what makes her clients special.

Our new branding gives us a sense of renewed purpose and a more modern approach to our products. The clean, simple look brings clarity and cohesion across everything we create, from our new soaps to how we present ourselves to the world."

Angela McClam, U-Naturally Botanicals